Arora
XR Development | Strategy | Web Development
Arora and the #MakeUsVisible art campaign is a multi-media & augmented reality digital art series. The art series empowers consumers to reimagine public spaces through AR and leveraged the latest toolings from Google ARCore and Apple Reality Kit.
Launched in 2021 in New York City, the ARORA digital art series has been invited to showcase in Venice, Munich, and Worms. The technologies & project were featured in this year’s keynote at the Google I/O 2023 Conference as an example of location-based entertainment and large-scale, geo-fenced WebAR.
Featured across outlets like PBS, GOOGLE I/O. and SÜDDEUTSCHE ZEITUNG.
Featured in SÜDDEUTSCHE ZEITUNG
In Munich too many women are invisible: women who have achieved a lot in their lives, but are still not recognized in the squares of this city. Students from the University of Film and Television and the Ludwig Maximilians University in Munich will find this. Only about five percent of all statues in public spaces are female. That is why the student initiative "denkFemale" wants to bring digital women's monuments into the city. To do this, the group develops an app that scans a QR code on the floor. Then the interactive statue appears in augmented reality in front of you.
The idea originated in the winter semester in the cooperation seminar "Development of media systems: immersive arts" at both universities. The group continued to work and has now developed a prototype with women's rights activist Anita Augspurg (1857 - 1943). Luke March 27, and Amadea Pely, 25, talk about an idea that is now so much more than the original university seminar - and about the hurdles to which art meets in public space in Munich.